The least I could do

February 7, 2010

OK that not my title!!!

The following five paragraphs are from this mornings Blog by Seth Godin.  He is my favorite bloger, and I think you will like his post today.  At the end I have added one sentence – my own reaction to Seth’s blog.

One way to think about running a successful business is to figure out what the least you can do is, and do that. That’s actually what they spent most of my time at business school teaching me.

No sense putting more on that pizza, sending more staff to that event, answering the phone in fewer rings… what’s the point? No sense being kind, looking people in the eye, being open or welcoming or grateful. Doing the least acceptable amount is the way to maximize short term profit.

Of course, there’s a different strategy, a crazy alternative that seems to work: do the most you can do instead of the least.

Radically overdeliver.

Turns out that this is a cheap and effective marketing technique.

What is we did this as a church; what if I did this as a Christian?

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